Electronic Trade Helps Cameroonian Farmers [+video]

DOUALA, CAMEROON VOA | Information technologies are changing the lives of some Cameroonian farmers who previously depended on brokers to market their goods. Now, these farmers can use the internet to find customers directly, cutting out some intermediaries and increasing their own profits.

Loic Domguia raises poultry, selling almost entirely online and through phone apps. Through electronic sales over the last year, he says he has increased his income.

Domguia uses Jangolo Farmers, an application that links producers and buyers.

“It reduces the stress on the producer,” Domguia says. “The producer no longer waits until the end” worrying about getting customers. Producers “sleep well knowing they already have orders.”

Designer Rose Ngameni says Jangolo enables producers to line up customers before bringing goods to market.

“The farmer has a higher profit margin by selling through our application,” she says. The app even enables producers to get paid in advance.

Ngameni says the app also benefits the customer. Reducing the number of intermediaries means producers hold down marketing expenses, so they can offer lower prices to customers.

Cameroon’s National Institute of Statistics reports that a fourth of the country’s 25 million residents connect daily with the internet.

Users increasingly are buying agricultural items online.

One of those e-commerce customers is Pierre Freddy Ngoudi. He says he places online orders for chicken because his work all day at a gym leaves too little time to shop. He has chicken delivered to his workplace.

Cyprain Tankeu, a specialist in electronic trade, says it’s smart for agribusinesses to develop online sales platforms. But he cautions that online sales may not always give customers sufficient information about purchases.

“If a company does not own stores, it would be difficult for buyers to evaluate the product they are buying,” he says. “… The lack of a store is an obstacle to the development of this type of e-commerce.”

The African Development Bank estimates the continent has more than a billion mobile phone subscribers, creating a huge potential market for farmers to use e-commerce.

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  1. we have more people who want to sell than to produce,and that is a problem.the reason is that our university graduates were taught in school that going to the farm is a sign of failure.the result is that,they stay in cities creating applications using platforms created by others to sell what does not exist.using names like silicon mountain will not lead to the transformation of the economy of a small village.not to talk of a country or continent.the effective creation of riches is a scientific process that must be build from the foundation.what creates riches is for example when corn is grown,harvested and transformed to finished products like flour,pap,and other dirivatives.it is in this process that jobs are created and wages paid to those handling the different stages of transformation.

  2. once we control the channel of production from farm to industry then conservation centers.we then come to commercialization.it is here that the creation of systems of distribution comes in,not in the beginning.our university graduates want to skip this process and go directly to work in air condition offices with perfumes.but do offices and computers creat riches?certainly no.this is the process that creates economic growth.it is in this process that skills are developed.even technical progress is impossible without mastering basic industries that will familiarise our engineers with the latest machines.
    why is it that those who did not go to school are rich in africa while all our university graduates are poor,and will be forever?

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